Room 101 Cigars

Room 101 Cigars UK began in 2003 when former Marine and jewellery designer Matt Booth launched a lifestyle brand grounded in bold artistry and premium craftsmanship. After exploring Asian culture and LA’s silver scene, Booth created Room101 to fuse luxury design with tobacco tradition. In 2009, he introduced Room101 Cigars, partnering with master blenders to craft unique Dominican-made blends.

Today, Room101 stands out for its avant-garde packaging and imaginative blends. The brand spans mild to full-bodied profiles, including Farce, Doomsayer, Payback, and limited-edition releases like 13th Anniversary and Johnny Tobacconaut. Booth applies his artistic vision to every cigar, ensuring each line tells a story—from the spiced cocoa of Maduro wrappers to the bright creaminess of Connecticut shades.

Moreover, Room101 enjoys a cult following known as the “Shadow Army,” reflecting its community-driven ethos. In 2022, the Scandinavian Tobacco Group acquired the brand, further expanding its global reach while preserving Booth’s creative direction.

Embrace the full Room 101 UK lifestyle—from handcrafted cigars to bespoke leather goods and craft gin. Each product reflects the brand’s core philosophy: originality, quality, and unapologetic flair.